This modest design hotel is located within Birmingham's vibrant city centre, close to many of the city's leisure and business amenities and just a few minutes' walk from New Street Railway Station. The establishment is just off the well-known Broad Street and is only a 10-minute walk from the main shopping area, including the famous Bullring Shopping Centre. The hotel is part of an exciting new brand offering affordable luxury with is 104 window-less guest rooms. Each room is designed to resemble a contemporary yacht cabin and offers the latest in technology including a futuristic control panel for lighting and climate control, a 32-inch flat-screen television and complimentary Wi-Fi. The hotel welcomes its guests into a lobby with 24-hour reception, a café corner, and lift access to the upper floors.